In Sedona, the turquoise arches tell a quiet story about power, place, and compromise. When McDonald’s arrived in the early 1990s, the town refused to let a bright yellow “M” shout over its red rocks and desert sky. Strict building codes demanded that nothing commercial compete with the landscape, and golden arches were simply too loud for a place built on stillness and scenery.
Why One McDonald’s Has Turquoise Arches
